2 hours of talk that matters from the Middle East. Monday it is CarTalk and TechTalk, Tuesday it is DocTalk and GetFitRadio, Wednesday it is Question Period and The ME Indie Jukebox. Fun, informative, irreverent and always topical. Join James Piecowye and friends Monday through Wednesday from 9pm to 11pm or online always at www.dubaieye1038.com/nightline.
Friday, October 10, 2014
TechTalk October 6
Every week Andrew Thomas and I have the opportunity to talk technology.
Each Valentine's Day the advertising agency Wieden+Kennedy held a "bitter haiku" contest. Year after year Gary Krieg, W+K's Head of Production, was struck by how much storytelling fit into the 5-7-5 syllable structure, and he was also impressed at the level of creativity coming in from the entire office. Which made him ask the question, "what would a visual haiku look like?"
Available next month, the new chat tool is part of a larger movement to provide easier and quicker ways for office workers to communicate and share information online -- a movement that spans everyone from Google to startups like Box. As workers create and edit digital documents and other items inside Evernote's online service, the new chat tool, as described by Libin, lets them see who else is working on the same documents and quickly share additional information with these colleagues. The idea, he explained, is to replace the use of email -- at least in some ways.
Matchstick to undercut chromecast and it is very affordable!
More than 60 percent of the world’s population remains offline. Without removing crucial deterrents to Internet adoption, little will change—and more than 4 billion people may be left behind.
At the current trajectory, an additional 500 million to 900 million people are forecast to join the online population by 2017.
However, these gains will still leave up to 4.2 billion people offline. The rate of growth of worldwide Internet users slowed from a three-year compound annual growth rate (CAGR) of 15.1 percent from 2005 to 2008 to 10.4 percent from 2009 to 2013.2 Without a significant change in technology, in income growth or in the economics of access, or policies to spur Internet adoption, the rate of growth will continue to slow. The demographic profile and context of the offline population makes it unlikely that these individuals will come online solely as a result of the trends that have driven adoption over the past decade. Estimates from multiple sources suggest that 500 million to 900 million people will join the online ranks by 2017, expanding the online population to 3.2 billion to 3.6 billion users.3 By these projections, between 3.8 billion and 4.2 billion people—more than half of the forecasted global population—will remain offline in 2017.
3. About 75 percent of the offline population is concentrated in 20 countries and is disproportionately rural, low income, elderly, illiterate, and female.
We estimate that approximately 64 percent of these offline individuals live in rural areas, whereas 24 percent of today’s Internet users are considered rural. As much as 50 percent of offline individuals have an income below the average of their respective country’s poverty line and median income.4 Furthermore, we estimate that 18 percent of non-Internet users are seniors (aged 55 or older), while about 7 percent of the online population are in that age bracket. Approximately 28 percent of the offline population is illiterate, while we estimate that close to 100 percent of the online population can read and write. Lastly, we estimate that 52 percent of the offline population is female, while women make up 42 percent of the online population.
NetFlix is doing some great ONLINE content creation!
"'Mobile' is not a description of a particular device; it's a segment of consumers that are readily moving," he asserted. "As far as advertisers are concerned, much of the consumer behavior taking place on a tablet is similar to a smartphone, less the phone calling. What illustrates the mobility of the tablet is when it's so commonly used during a commute. It has built-in cellular service, which most laptops do not, and would be just the right screen for Starbucks to promote morning coffee at your destination."
Given the popularity of tablets, it's a distinction worth arguing over. After all, researcher Gartner predicts there will be 320 million tablet sales in 2015 versus 316 million desktop/laptop units.
Meanwhile, Guest, Scholl, Zalben, Bader and others concurred that marketers are going toincreasingly be challenged to find the best ways of reaching consumers across devices. (Guest and Zalben, to be clear, believe the smartphone is a huge medium going forward along with the tablet.) So the debate about whether one throws tablets in either the "mobile" or "digital" bucket may be obscuring a more important point.
"Marketers must consider the consumer's entire shopping journey on their path to purchase and the role various devices play," said Michael Kelly, marketing rep for the American Licorice Company. "Relative to smartphones, consumers are more likely to use tablets to research, make purchases and write reviews, so they are an essential part of any cross-channel marketing campaign."