We also have Marcus Lambert Chief Technology Officer for https://www.omobono.com joining us to talk about how industry is taking on new tech.
Marcus Lambert and James.
Andrew Thomas from digitalnexa.com.
The Show notes and links.
I’ve fallen in love again with evernote
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Facebook messenger day
What do millennials want
Cool noise meter
More google cool
- Entertainer not supporting Windows!
2. Is the ChromeBook the Mac killer for education?
Google's Chromebooks gained a majority share of the K–12 mobile device market in the last year, pushing back Apple's iPad even further, while Microsoft Windows devices held steady in second place. Overall, the K–12 mobile device market saw double-digit growth in device shipments.
According to a new report released by market research firm FutureSource Consulting, Google's Chrome OS surged to a 58 percent share of school-purchased mobile devices in 2016, up eight points from 2015. (In other words, 58 percent of mobile device shipments to K-12 education institutions in 2016 were Chromebooks. These figures don't include personal purchases or BYOD.)
As FutureSource reported: "The strong combination of affordable devices, productivity tools via G-Suite [formerly Google Apps for Education], easy integration with third party platforms/tools, task management/distribution via Google Classroom and easy device management remains extremely popular with US teachers and IT buyers alike. The rise of Chromebooks has also set new industry benchmarks with regards to average device pricing, with prices reaching as low as $120 on certain projects."
Microsoft Windows held steady in second place with a 22 percent market share. FutureSource noted that several developments from Microsoft could portend stronger performance int he coming year.
3. Google applets!
4. Salesforce and IBM are joining forces!
Most people didn’t see this partnership coming—IBM and Salesforce are combining data sources and predictive capabilities to offer the latter’s customers a super-charged marketing cloud.
Both companies offer so-called marketing clouds, though Salesforce’s leans more directly toward brands’ customer relationship management needs (email, lead-generation, ad targeting) while IBM has gained notable recognition for its artificial intelligence system called Watson. Salesforce has an AI program of its own, dubbed Einstein.
Now, Salesforce clients will get the best of both futuristic entities. Most of the combined features will go live in the second half of 2017, including forecast data from IBM-owned The Weather Company, that allows insurance companies and hardware retailers to pounce on weather changes with targeted advertising and marketing.
"The combination of Einstein and Watson will make businesses smarter and our customers more successful."
- Marc Benioff, chairman and CEO, Salesforce
Their press release this afternoon described the development this way: “The partnership will bring new insights from Watson directly into the Salesforce Intelligent Customer Success Platform, combining deep customer insights from Salesforce’s Einstein with Watson’s structured and unstructured data across many sources and industries including weather, healthcare, financial services and retail. Together, Watson and Einstein will ingest, reason over and derive recommendations to accelerate decision making and drive greater customer success.”
“The combination of Einstein and Watson will make businesses smarter and our customers more successful,” said Marc Benioff, chairman and CEO, Salesforce, in a statement. “I’m thrilled to form an alliance with IBM—no company’s core values are as close to Salesforce’s as IBM’s.”
5. Facebook adding City guides!
As you can see in the above image sequence, City Guides – which you’ll be able to access from the ‘More’ menu (the three, hamburger-like lines) – provides a listing of major cities and shows you who in your network has been to each. If you go into the city tab, you’ll be able to click on the profile image bubbles of your friends to see the places they visited while there, which is determined by Facebook check-ins and location services info.
Knowing where your friends went might make you more inclined to visit the same places, while you can also check the ratings and recommendations they gave for each. You could also, of course, ask them and get their thoughts when deciding where to go.
The tool looks to build on Facebook’s efforts to use your social graph to improve the relevance and value of recommendations – Facebook also released a new ‘Recommendations’ tool last October along similar lines, which enables users to post a query and have it highlighted to friends for advice.
The logic here is that you trust your friends more that you’re likely to trust review sites and marketing materials, and facilitating such connection is what Facebook can do better than anyone else. If they can provide improved contextual recommendation tools, it could make you come back to Facebook for such insights more often, boosting engagement.
For marketers, there’s obviously no immediate way to influence or control the recommendations listed, though it may inspire more businesses and places of interest to ramp up their efforts to prompt visitor check-ins and recommendations. If you can get more people posting about your business, that’ll increase your chances of showing up on the listing – it’s more indirect, but if the option sees significant take-up, the benefits could be worth the effort.
In addition, beneath the initial listing of places to go, there’s also a list of upcoming events, which could put more emphasis on the need for businesses to post events to Facebook.
5. What is google up to ?
Google’s self-driving division is one step closer to launching a ridesharing service, now that it has patented an accurate location pickup finder for autonomous vehicles.
The patent, first spotted by Patent Yogi, shows a concept app that finds the nearest location for pickup, taking the user’s current location into account. Once the user chooses a location, a self-driving vehicle is deployed to drive them to a destination.
Google filed the patent in 2015 and published it in December 2016. The search giant worries that some urban zones won’t be accessible for self-driving vehicles, meaning it will need a location finder to recommend the best pickup spots.
The location finder updates every few minutes to check road conditions and emergency service activity, providing the rider with the fastest route. It uses Google Maps to check for available locations.
The patent, like thousands of others from Google, could be unused, although it does show the company is interested in building a ridesharing platform. That should worry Uber, the dominant ridesharing platform, which is also working on self-driving taxis.
Waymo already racking up the miles
Waymo, Google’s car division, has over 150 cars on the road, including 100 modified Fiat Chrysler minivans. It tests the cars in San Francisco, Kirkland, Phoenix, and Austin.
Chief Technology Officer with a blend of board level corporate IT, digital leadership & start-up experience
With technology changing every aspect of our lives – from our entertainment choices to the way we book our holidays. It’s also had a significant impact on the way we work.
Companies are striving to adapt to the pace of change and as a result, the way our offices operate, the way we interact with customers and colleagues, and how we promote our businesses have undergone huge transformation.
Whether it’s the cloud or mobile innovation increasing employee flexibility, the transformation of offices into digital playgrounds, or even the possibility of an automated workforce, tech will play a pivotal role in the future of our working lives.
Following Omobono’s recent launch into the Middle East, we have Marcus Lambert – CTO at Omobono in town from Chicago who is an industry expert on the technologies that will be making a difference to the way businesses are run in the coming years.
He’ll be able to answer questions around the role of mobile as well as the internet of things, virtual reality, wireless capabilities and more. The conversation will provide an engaging and practical look at what new and future tech means for enterprise.
Below are opinion pieces written by Marcus which will give you further food for thought…
To explain what makes Omobono a B2B agency, he said: “The differentiator is our understanding of the B2B audience and the complexity of behaviours that exist within large global enterprises.
“Those would be along the lines of making sure that the messages that come from multiple departments are consistently communicated, for example. The employee brand not being any different from the corporate brand. The message to people the organisation is looking to join them needs to be in line with the message that they have to their customers and prospects.”
On 13 March, Omobono will be releasing a localised version of its What Works Where? research, which polls chief marketing officers and marketing directors to understand their plans and strategy.
Omobono is the digital agency for business brands. We help large businesses and governments to manage their digital presence both internally and externally – with customers, employees and stakeholders. By enabling them to use communication as a tool to create better products, better service, better working environments and better business practices, we in turn enable them to sell more and be more efficient.
We bring together a unique mix of business expertise, creativity and technical skills to deliver a wide range of digital communications for lead generation, sales, employee engagement, recruitment and campaign marketing.
Omobono has a successful and established international corporate client list including: Google, JLL, BP, Shell, DMCC, Coca Cola Enterprises, Syngenta, Friends Life, Swiss Re, Durham University,
See more at https://www.omobono.com