Tuesday, October 14, 2014

TechTalk October 13

Andrew Thomas joins me every week to talk technology, gadgets and generally the stuff we think you need to know about tech.

Here is the podcast.

And here are the show notes!

Radio notes


Snowball app


Google news and weather app



How we are tracked if cookies are dead

Marketers mine selfies for info!

Photo-mining startups are searching and analyzing your public selfies to give advertisers a new kind of data. One is Massachusetts-based Ditto Labs, which offers a “Photo Insight Service” that can access a staggering 750 million photos daily via social media to identify brands, logos, products, clothing and even "smiles" to measure consumer sentiment.
Another service called Piqora stores thousands of images on its servers to identify trends; it passes these insights along to clients who may want to design targeted marketing campaigns. One of Piqora's clients is clothing and accessory maker Fossil, which tracks its products and competing brands.
Both companies are accessing the public photos using an application programming interface (API). Privacy advocacy groups say social photo-sharing sites may not be doing a good job of telling users their snapshots could be scanned in bulk for third-party marketing purposes. A spokeswoman for Common Sense Media told the Journal, “This is an area that could be ripe for commercial exploitation and predatory marketing.”

Snapchat is going for ads!
 opt in ads!

Great stats!

Starbucks is really working the digital side of things, are there lessons to learn here?

Mobile advertising get on the boat!

Online display advertising in the United States will grow from $19.8 billion in 2014 to $37.6 billion in 2019 at a compound annual growth (CAGR) rate of 13.7%, fueled by advancements in programmatic, video advertising and mobile media, per a study released Monday.
Brands will follow the shift by U.S. consumers to online video with about 82% of 18-34s watching online video monthly, and 67% of 35-54s, per the Forrester Research North American Online Display Advertising Forecast, 2014 to 2019. The study highlights trends such as programmatic, video and mobile driving the most growth in online display advertising during the next five years.
Video will claim about half of all online display advertising revenue during the next five years. In fact, video advertising on desktops will grow by 21% annually through 2019, contributing 54.6% of total PC online display advertising revenue. In comparison, rich media will grow at 4.1% CAGR until 2019, representing 31.9% of the amount marketers will spend to advertise on desktops. The growth will primarily cannibalize static image budgets, which will drop from $1,541 million in 2014 to $157 million in 2019.


A Google mega phone?
Google this month expects to release its largest smartphone, intensifying competition in the fast-growing market for super-sized mobile devices known as phablets, according to three people familiar with the situation.
The new phone — code-named Shamu after a killer whale — will have a 5.9-inch screen, a high-resolution display and be sold under the Nexus brand, two of the people said. Motorola Mobility, the phone maker that Google is selling to China’s Lenovo Group Ltd.0992.HK -5.05%, is manufacturing the phone, the people added. A Google spokeswoman declined to comment.
The new phone will be larger than Apple AAPL -0.29%’s iPhone 6 Plus, which is 5.5 inches, and the Samsung Galaxy Note, the first truly successful phablet, which is 5.7 inches. Google plans to release a new version of its Android mobile-operating system at the same time. Tech blog The Information reported in July that Motorola was working on a Nexus phablet with Google.

HTML 5 and Apple, what happened?

Who has the fastest  internet?

Who is using tablets? Not teens so much

As young consumers grow from early childhood to their teens, one may assume their adoption of advanced devices would rise too. However, a July 2014 study by Communicus found that, while this was certainly the case for mobile phones, tablets followed a different path. Among US children and teens ages 2 to 17, tablet usage peaked among 6-to-9-year-old kids. Though the older tweens group landed second in usage, prekindergartners (2- to 5-year-olds) came in third—beating out teens. - See more at: http://www.emarketer.com/Article/Little-Kids-Beat-Big-Kids-Tablet-Usage/1011259#sthash.kvSywB6x.dpuf


Instagram a tv substitute?

And in this edition of our weekly Adweek/Shareablee top branded social clipsrankings, nothing's changed, as the daytime TV show racked up 223,600 likes and shares from Sept. 29 though Oct. 5. The program, starring comedienne Ellen DeGeneres, highlighted a dance performance by an 11-year-old to Nicki Minaj's Anaconda, garnering the show the No. 1 slot for tube marketers once again on Instagram.
From other categories, the only Instagram video that beat Ellen was YouTube sensation Bethany Mota's post that shows part of her appearance on ABC's popular Dancing With The Stars. Mota's effort finished first in the celebrity column.
The developments are intriguing, as cord-cutting adolescents and young adults have long turned to YouTube as their  social video channel of choice. Is Instagram encroaching on YouTube's turf?
Think about this: Ellen has nearly six million Instagram followers even though the video aspect of the platform is only 16-months old. Her program has nine million subscribers on YouTube, which has had its act together on the video front for a much longer time.

TOP 10 instagram videos BUT they are so short what does that say about the consumer?

Developing world is where it is at!
The GSMA forecasts<http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2014/07/2014_MMU_Smartphones-and-Mobile-Money-The-Next-Generation-of-Digital-Financial-Inclusion_Web.pdf> that global smartphone penetration in emerging markets is set to increase over the next several years —Sub-Saharan Africa is poised to rise to 32 percent by 2017, compared to 19 percent in 2012, and to 20 percent in Latin America, up from four percent — meaning that such key regions are vital for ongoing success among major brands with mobile reach. In order to remain globally relevant, widely recognized companies such as Apple, Samsung, Facebook and Twitter as well as major consumer brands must evolve in order to appeal to mobile users in developing nations, especially if they are to capture and retain consumer attention.

Facebook — which has historically pioneered connectivity strategies (for example, their Internet.org<http://www.internet.org/> initiative in 2013) — has recently made further strides in targeting mobile consumers in developing nations through a new, experimental ad strategy.
As a caution, however, marketers must not only recognize the technological infrastructure in place in each country (e.g., the reality of Internet connectivity). Brands must also appeal to cultural sensibilities on a case-by-case basis. By acknowledging Internet connectivity issues, Facebook is overcoming a real barrier to entry in emerging markets: namely, accessibility. Also according to “The 2014 Next Mobile Frontier Report,” accessibility remains a major concern for consumers in Brazil, India, China, Nigeria and Vietnam. While 18 percent of mobile users across these countries cannot view content from app stores on their current devices, one in five (20%) cannot find mobile content set in their local language — a major oversight. It is simply impossible for brands to effectively reach consumers if their promotions are neither visible nor comprehensible.

Why journalism is in trouble!

Journalism is being replaced

What the web is doing to journalism, Debrouwere argues, is taking the things it used to consider its bread and butter and making them fungible in ways they never were before. That hasn’t just changed the business model for news or media companies, it has changed the expectations of their audience in some fundamental ways, ways that go beyond whether someone reads a news story on the web or in print.
I’m not talking about digital first or about blogging or about data journalism or the mobile web or the curation craze. Yes, journalism has evolved and is better for it. I’m talking beyond that. I’m not even talking about the fact that everyone is a potential publisher now… beyond even that. I think journalism is being replaced.

The examples are legion: as Debrouwere notes, many people used to find new music by reading reviews or coverage in a newspaper or magazine, and did the same thing for movies and TV shows — but now they get access to all the music and movies and TV shows they could want, and all the commentary surrounding them, via services like Spotify or Netflix, or websites like IMDB and Amazon. So what purpose does the local newspaper or newsmagazine serve?

No comments: