So how far does Time, Rolling Stone and the rest of the print magazine industry need to go to sell a magazine?
A mother with her breast exposed and her son having a feed, at age 3, is that taking things a bit too far?
Or are we now so accustom to seeing flesh that we need more extreme cover art to attract us to the magazine rack?
How far are our magazine publishers willing to go to sell their rags?
Narain Jashanmal, GM of Jashanmal Books, joins me to look at the issue.